Q4 2023 Performance of Top Beauty Retail Apps on iOS in Europe

As the year 2023 came to a close, the European beauty retail app market witnessed a variety of performance trends on the iOS platform. Data from Sensor Tower offers a glimpse into the downloads and active user metrics of the leading apps in this sector.

Notino: perfumy i kosmetyki experienced a sharp increase in downloads, peaking at approximately 225K in early December before winding down to about 26K by the year's end. The app's weekly active users reflected a similar trend with a spike to around 342K in the same period.

Douglas - Parfüm & Kosmetik also showed significant activity with downloads reaching nearly 87K in mid-November and weekly active users hitting a high of approximately 184K around the same time.

For SEPHORA - Maquillage, Parfum, downloads saw a high point of over 40K in the week of November 20, with active users reaching a peak of about 116K in the latter part of November. The year concluded with a notable increase in downloads to around 38K.

LOOKFANTASTIC: Beauty & Makeup maintained a steady growth in downloads, with a peak of over 41K in the week of November 20. Weekly active users for the app rose significantly to over 109K in the same period, before dipping to around 91K by the quarter's end.

Lastly, Superdrug observed its highest downloads at approximately 39K during the last week of December. Active users showed an impressive surge, ending the year at over 81K, the highest for the quarter.

These figures represent the ever-changing landscape of the beauty retail app market in Europe. For more detailed insights and analysis, Sensor Tower's comprehensive data provides further understanding of user engagement and market trends.